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Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?

Black gloves on the ring, boxing concept, nobody. Martial arts symbol

Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. I’m writing this article to share seven simple tests that you can run today.

But before we begin testing, you need to lay out some metrics to input your data in for analysis.

Setup Your Metrics for Documentation

To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.

That being said, for each of the following test ideas, I’ll be sharing two alternative social media post versions that you can try. When you think about these different versions, here’s a handy format to collect data:

They quote a 2009 study from Georgia Tech where over 1 million Pinterest graphics were evaluated to determine which colors were related with the most shared pins.

Researchers concluded that red, purple and pink promote sharing, while green, black, blue and yellow all stop people from sharing.

Considering that fonts can also play an instrumental role in how social media graphics are shared, launch two posts where the only difference is the font used to communicate the message.

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